About Us
With a rich history in the international 4x4 market, OPTION 4WD has officially made it's transition into Australia - the world's second largest 4WD market.
OPTION 4WD is more than just another player in the now saturated Australian 4x4 accessories market; we are a dynamic brand that is redefining the industry trends.
Our mission is simple: to provide the cleanest, meanest and most envy-worthy 4x4 accessories in Australia.
We take immense pride in our cutting-edge manufacturing facility and our team of world-class engineers. Our state-of-the-art factory is based in Thailand and is equipped with the latest robotics and manufacturing technology, allowing us to create products that are unrivalled in quality and performance.
OPTION 4WD is more than just another player in the now saturated Australian 4x4 accessories market; we are a dynamic brand that is redefining the industry trends.
Our mission is simple: to provide the cleanest, meanest and most envy-worthy 4x4 accessories in Australia.
We take immense pride in our cutting-edge manufacturing facility and our team of world-class engineers. Our state-of-the-art factory is based in Thailand and is equipped with the latest robotics and manufacturing technology, allowing us to create products that are unrivalled in quality and performance.
OPTION 4WD have invested extensive time and resources into research and development to ensure that every single product we offer is tailored to meet the unique demands of the Australian market. From rigorous off-road testing to compliance with local ADR testing and regulations, we not only aim to provide aesthetically eye-catching products, but we deliver accessories that are built to withstand the harshest Australian conditions.
Since our introduction to the Australian market in mid-2020, we have quickly made a name for ourselves by being the first to market with products ford the Gen 1 Ranger Raptor, and now the Next Gen Raptor. Given OPTION 4WD are an OEM provider for Ford in Thailand (where your beloved Rangers, Raptor and Everest are manufactured!), the team have first access to the vehicle to conduct early-access R&D and appropriate testing.
OPTION 4WD's success has expanded beyond Ford vehicles, as we now offer an exceptional range of bull bars and accessories for Toyota, Isuzu, Nissan and Mitsubishi owners alike. Whether you own a Pajero Sport or a Hilux, our 4x4 accessories will give a unique and aggressive aesthetic, separating you from other commercialised counterparts.
As OPTION 4WD Australia continue to grow, we are excited to expand our range of 4x4 accessories, catering to the evolving needs of Australian ute and SUV owners. Our commitment to excellence remains unwavering, and we are constantly exploring innovative solutions to enhance your aesthetic and performance.
All of our products are proudly designed in Australia and meticulously tested. We adhere to the highest industry standards and ensure that our accessories are fully compliant with the Australian Design Rules (ADR). When you choose OPTION 4WD Australia, you are choosing products that are built to perform and endure.
Although our accessories are built with consistency and care, we always recommend a professional install for our products. That's why we've chosen to partner with the best-of-the-best dealers in Australia. Rather than every man and their dog being able to access our products, we've opted to work with a small group of trusted dealers with a track record of excellence.
You can find the full list here, and be confident that you will get a fantastic outcome with them.
If you'd like to find out more about our company, please do not hesitate to contact us.